Dec 22, 2022

WUKA Wrapped 2022

What a year! For WUKA HQ, 2022 has been packed to the brim with new launches, taboo breaking, sustainable practices and sharing the love. We even won the Queen's Award for Enterprise for Sustainable Development! Also, Ruby Raut, WUKA CEO and Co-Founder won the Great British Entrepreneur Award! But we couldn't have done any of it without support from you - our brilliant customers. Join us on our WUKA Wrapped and find out what you were all up to this year.

930,330 WUKA fans joined the family

...and we kicked plastic pollution's ass!

This year, WUKA customers saved 17,635,000 disposable tampons and pads from polluting our oceans and filling landfills! Not yet switched to period pants? Every pair of WUKA replaces 200 disposables- what are you waiting for?

You rocked the hipster and bikini style

Our most popular WUKA period pants were Basics Hipster Medium Flow and Ultimate Bikini Medium Flow. With a flattering high cut leg, super comfy GOTs certified cotton and capable of absorbing 2-3 tampons worth of period blood - why wouldn't you fall in love with this Ultimate Bikini?

You went WILD for our new launches

WUKA launched our first ever print period pants supporting the incredible Kujuwa Initiative. Designed to challenge how women are described - these pants featured a pattern with a difference featuring inspiring affirmations and the words ‘Powerful, Brave, Strong and Fearless’ in the design to remind you of your greatness.

We also have a WUKA Two Pocket Wet Bag with the same incredible print that you can use to carry around clean and dirty period pants at the same time! Read more about our fight for women to be seen as more than just sexy here.

“These pants are life changing. I wish I had these as a teen and I really wish I’d had these after the birth of my three children. I will for sure be buying more and thank you for creating something so comfy, clever and hassle free” - A., Review of WUKA Leopard Print High Waist Heavy Flow

WUKA Stretch pants are the world's first full brief, seamless multi-size period pants

WUKA continued being a pioneer with the launch of the world's first ever multi-size period pants! WUKA Flex, launched in May 2022 with a handy adjustable straps that allows you to change the size of your pants up to four sizes with ease.

Following the success of Flex, we continued with another world-first: WUKA Stretch - the first full coverage multi-size period pant made with Stretch™ technology- buttery soft and super secure in medium & heavy flow.

Stretch was so successful, we sold out in the first week!

Don't believe the hype? Hear it from a fan...

“LOVE the one size fits all knickers. I’ve bought 4 pairs of stretch and I am so so happy. They’re the comfiest knickers I’ve ever worn. I don’t even feel like I’m on my period. I’m honestly stunned by how comfortable they are, how nice they feel and how well they protect you.” - H.G,

Review of WUKA Stretch Seamless High Waist Medium Flow

Turns out you’re also an active bunch

…who can #tackleanything

This year we tackled huge period taboos in sports by sponsoring the Women’s Welsh Rugby League. Seeing WUKA branding on BBC sport was a huge milestone and we are so proud to see more girls and women entering the world of sports—carrying on with our recent partnership with Watford FC.

Official sponsors of Watford FC - WUKA

Also, you did some kick ass workouts wearing our Period Sports Shorts and Period Leggings that launched this year!

“Wore these at the gym for the first time, what a great addition to my WUKA collection. They were comfortable, fitted well and didn’t move during my exercises. Felt really secure in them with no worries. Had some errands to run after the gym and they were a joy to walk around in too. Great product.” - K.M

Review of WUKA Period Leggings

…and love to make a splash

So many of you went swimming during your period this year, wearing WUKA Period Swimwear. Crowned as ‘the best’ by Stylist, The Mirror and Glamour, and in our top 10 most popular products of the year, WUKA Period Swimwear certainly made a splash!

You love to snack and snuggle on your period

You showed that snuggles and snacks are pretty much essential during your period. You got cosy with one of our top 10 best sellers of the year, The WUKA Wearable Hot Water Bottle and learnt about what to eat during your period by reading our most popular blog of the year.

You shared the LOVE

Through their network of over 200 incredible partners across 26 countries, Choose Love provides aid to and elevates the voices of refugees. We teamed up with Choose Love for Ethical Black Friday and our Give A Pair Scheme. You awesome lot donated an amazing 880 pairs of WUKA period pants to Choose Love this year! Read more about our team up with Choose Love here.

Alongside the launch of our Leopard Print period pants, that challenged the words used to describe women, we partnered with the Kujuwa Initiative to helps girls in Africa stay at school by providing them with period pants. The Kujuwa Initiative transforms lives and tackles period poverty.

Mermaids is one of the leading trans youth charities in the UK, working to support transgender and gender non-conforming children, young people and their families. We want to make period comfort accessible to everyone that has periods. £1 from every WUKA Ultimate™ Boxer Shorts purchased was donated to Mermaids.

A mighty 180,000 of you joined the WUKA tribe

59.4K of you joined us on Instagram and one of our most popular posts was this video of a dreamy chocolate crossaint. Warning - it will make you hungry! We've also been having a lot of fun over on our TikTok channel- why not get involved and join in?

It was so much fun to meet so many of you at events this year, especially at Bloody Good Music Festival! Sign up to our mailing list to be the first to know about next year's exciting events.

Till we meet again...

Will you be driving home for Christmas? Do keep an eye out for our national advertising campaign in service stations across the country. Take a picture and share with us tagging @wukawear on socials.

Still to come...WUKA on the big screen!

We’ve always dreamed of WUKA being on the big screen, and this December we were crowned a TOP 5 finalist of the Sky Zero Footprint Fund, winning £250,000 media fund to support our first ever UK TV advert. Teasers of the ad will be revealed to our loyal community first so do watch out for it and let us know what you think!

Ruby Raut, WUKA CEO and Co-Founder at the Sky Zero Footprint Awards.

It's fair to say 2022 has been one helluva year - full of firsts, milestones and successes. The WUKA tribe has been expanding in full force- online and offline- and we cannot wait to meet more of you in 2023.

The UK's no.1 period pant brand is taking on the world and everyone is welcome to join us for the ride so do help us spread the word. It will take more than a pair of pants to change the world but it's a great place to start!

From day one, WUKA was born out of a desire to change people's lives and leave a positive footprint on the planet but we couldn't achieve this without you - our pant-wearing super fans- so THANK YOU for your unwavering support.

Wishing you happy holidays and a joyful new year.